I've spent more than 25 years leading B2B marketing, mostly at companies that were growing fast enough to feel the pressure but not quite big enough to have everything figured out. That's the stage I know best and where I've done my most useful work.

Before starting Yarb I led the growth marketing functions at Pegasystems and Unqork, worked on the brand side with Fidelity, and spent a few years running Worldkind, a small conservation-focused apparel and sustainable product company I founded. Running that business taught me something I've carried into every engagement since: no matter how many things are pulling at you, the execution only works if the strategy came first. Skip that step and you're just moving fast in the wrong direction.

Yarb is built around the idea that a lot of companies at the Series A and B stage need senior marketing leadership before they're ready to hire it full time. I come in, get close to the business, build a strategy that connects to how the company actually sells, and stay involved while it gets put into practice.

I'm based outside Boston and work with B2B companies across the country. If you want to find out whether there's a fit, the Pipeline Clarity Call is the right place to start.